Digital Marketing Data Strategist

1 week ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Description

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  • Syngenta is a leading agricultural company that brings plant potential to life through science. Our mission is to solve one of humanity's greatest challenges: growing more food with fewer resources.">
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We are seeking an experienced digital marketing analyst to support our Global Digital Marketing team. The successful candidate will track online marketing trends, collect, analyze, and visualize digital marketing data, develop campaign strategies, optimize and report online campaign performance, and communicate with various stakeholders.

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To succeed in this role, you should have strong technical skills and present actionable insights to inform digital marketing strategies. You'll work closely with our team to drive results and growth.

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Key Responsibilities

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  • Support development of Digital Marketing Analytics & Data Strategy">
  • Collect and analyze customer, marketing, and web behavioral data">
  • Review and test campaigns, analyze key metrics, and identify opportunities to increase campaign performance">
  • Develop and present learnings from your analyses, including actionable insights and recommendations">
  • Develop digital campaign and web measurement strategies, including tag management">
  • Create dashboards, data visualizations, and campaign and website performance reports">
  • Monitor and analyze digital media and marketing trends">
  • Communicate and present to colleagues, senior managers, and clients">
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Qualifications

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  • Bachelor's degree in marketing or a related field">
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, and other visualization tools">
  • 5+ years of deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms">
  • Experience working with data lakes and data platforms for marketing purposes">
  • Strong analytical and strategic thinking skills">
  • Ability to make data-driven decisions">
  • Excellent interpersonal and collaboration skills">
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Job Details

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This is a mid-senior level position available as a contract role within the Marketing function, serving the chemical manufacturing industry.


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