
Digital Marketing Executive
3 days ago
Digital Marketing Professional
Job DescriptionWe are seeking a Digital Marketing Professional to join our team. The successful candidate will be responsible for developing and managing digital marketing campaigns, overseeing social media strategies, and managing the organisation's website(s).
Main Responsibilities:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation's website(s)
- Write and optimise content for the website and social networking accounts
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Assessing the effectiveness of digital marketing campaigns
- Attention to detail
- Compiling target lists for email marketing campaigns
- Controlling costs per lead generated
- Evaluating new technology tools for digital marketing
- FOLLOWING EMERGING TRENDS IN DIGITAL MARKETING
- Generating reports for management regarding digital marketing activity
- Negotiating digital media packages
- Project management
- Industry research
- Selecting the optimal online media for campaigns
- Tailoring marketing pitches towards target demographics
- Tracking consumer reactions and conversations within social media
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