Product Marketing Specialist

We are seeking an experienced Product Marketing Manager to join our team. In this key role, you will play a vital part in shaping how our products are positioned, launched, and adopted. Your primary responsibility will be to execute go-to-market (GTM) strategies, develop compelling messaging, and support sales and customer success teams to drive customer adoption through growth-focused initiatives.

This position is ideal for someone with at least two years of experience in product marketing, product management, or sales enablement. If you have a strong analytical mindset, a knack for storytelling, and a deep understanding of customer needs, you will thrive in this role.

Bonus: Experience with WordPress and the broader WordPress ecosystem is a significant plus. Familiarity with this ecosystem will help you create more impactful marketing strategies, especially since Cloudways is widely used by WordPress agencies, developers, and businesses.

Key Responsibilities

• Develop and execute GTM plans for new product launches, features, and updates, ensuring alignment across marketing, customer success, support, and product teams.
• Conduct market research, customer segmentation, and competitive analysis to refine positioning and messaging.
• Work closely with cross-functional teams to develop launch strategies that drive awareness, acquisition, and adoption.
• Define success metrics for product marketing initiatives and track performance post-launch.

Product Positioning, Pricing & Messaging

• Craft compelling value propositions, messaging frameworks, and content that resonate with our target audience, differentiating us from competitors.
• Develop key assets such as website copy, landing pages, sales decks, one-pagers, email campaigns, and case studies to support product success.
• Collaborate with the product team to shape product development and roadmap based on market research and customer insights.
• Partner with finance and product teams to define and optimize pricing and packaging strategies, ensuring competitiveness and revenue growth.
• Ensure product messaging remains consistent across all channels, from marketing campaigns to customer communications.

Sales Enablement & Customer Engagement

• Work closely with sales, partnerships, and customer success teams to provide them with the right tools, training, and content to effectively position our products.
• Create sales collateral, battle cards, product training materials, and competitive intelligence reports.
• Develop and execute campaigns that help nurture leads, increase conversions, and reduce churn.
• Conduct customer interviews, case studies, and surveys to gather insights that inform our messaging and product roadmap.

Growth & Adoption

• Identify and execute growth strategies to increase adoption and expansion across different customer segments.
• Collaborate with demand generation, lifecycle marketing, and content teams to develop and optimize growth-focused campaigns.
• Analyze usage data, churn patterns, and customer feedback to recommend improvements that drive retention and expansion.
• Support pricing and packaging decisions by analyzing customer needs, market trends, and competitive benchmarks.

Requirements

• Minimum 2+ years of experience in product marketing, product management, or sales enablement, preferably working with SaaS or cloud-based solutions.
• Strong understanding of GTM strategies, product positioning, sales enablement, and growth frameworks.
• Experience conducting market research, competitive analysis, and customer segmentation.
• Ability to craft clear, compelling messaging and positioning that resonates with developers, agencies, and businesses.
• Comfortable working cross-functionally with sales, support, product, finance, marketing, and customer success teams.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent written and verbal communication skills—you can simplify complex concepts for different audiences.
• Self-motivated, highly organized, and adaptable in a fast-paced, ever-evolving environment.
• Experience with pricing models, packaging strategies, and revenue optimization is a plus.
• Familiarity with marketing automation tools, CRM, and analytics platforms is a plus.
• Bonus: Experience working with WordPress or WordPress-related products (themes, plugins, hosting, etc.). Knowledge of the WordPress ecosystem, including trends, key players, and community engagement, is highly valuable.

What We Offer

• We innovate with purpose. You'll be part of a cutting-edge technology company dedicated to simplifying cloud and AI so builders can focus on creating impactful software.
• We prioritize career development. At our organization, you'll do your best work and grow alongside some of the smartest people in the industry.
• We care about your well-being. We offer a competitive benefits package, including Employee Assistance Programs, local meetups, flexible time off, and more.
• We reward our employees. The salary range is competitive and based on experience and skills. Opportunities for bonuses, equity grants, and participation in our Employee Stock Purchase Program are available.
• We value diversity and inclusion. We are an equal-opportunity employer committed to fostering a diverse workforce free from discrimination based on race, religion, gender, age, disability, and other protected categories.
• This job is located in Karachi, Pakistan.