Google Ads Campaign Manager

6 days ago


Lahore, Punjab, Pakistan Oxbridgedigital Full time

As a key member of the Oxbridgedigital team, this Results-Driven Advertising Strategist will be responsible for developing and implementing effective Google Ads and Facebook Ads campaigns to drive business growth.

Job Description:
  • Develop and manage comprehensive digital marketing strategies to drive traffic and conversions.
  • Conduct thorough keyword research and develop targeted strategies to enhance campaign performance.
  • Collaborate with web developers to align campaigns with landing pages and tracking configurations, ensuring seamless execution.
  • Utilize Google Analytics and Meta Ads tools to monitor and report campaign performance, identifying areas for improvement.
  • Perform A/B testing to optimize ad performance and landing pages, continually improving results.
  • Develop and implement effective budget management strategies to ensure efficient campaign execution.
Requirements:
  1. Experience: Proven experience with Google Ads and Facebook Ads management, delivering successful campaigns.
  2. Technical Knowledge: In-depth knowledge of Google Merchant Center and Facebook Business Suite, staying up-to-date with platform changes.
  3. Analytics and Tracking: Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques, accurately tracking customer journey activities.
  4. Pixels and Conversions: Experience installing and managing Facebook Pixels for tracking and optimizing conversions, maximizing ROI.
  5. Data Analysis: Ability to track customer journey activities such as page views, add-to-cart actions, and purchases, providing actionable insights.
  6. AI Tools: Proficient in using AI tools to create campaign content, staying ahead of industry trends.
Abilities:
  1. Communication: Excellent communication skills, utilizing tools like Slack, WhatsApp, and task management platforms such as Linear, Trello, ClickUp, or Jira to collaborate effectively.
  2. Budget Management: Budget management expertise to create efficient campaigns delivering impactful results, driving business growth.
  3. Cross-Functional Collaboration: Collaborate with web developers to align campaigns with landing pages and tracking configurations, ensuring seamless execution.
  4. Creative Design: Utilize tools like Canva, Figma, or similar to design creatives for campaigns, maintaining brand consistency.


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