
Social Media Strategist
6 days ago
Job Overview:
We are seeking a highly experienced social media campaign manager to develop and implement effective social media strategies that drive engagement, increase brand awareness, and ultimately drive sales. As a social media marketing specialist, you will be responsible for creating compelling content, managing social media campaigns, and analyzing performance metrics to inform future marketing decisions.
Main Responsibilities:
- Develop and execute comprehensive social media campaigns that align with business goals and objectives.
- Create engaging, high-quality content for each social media platform to attract and retain the target audience.
- Plan, implement, and optimize paid social media advertising campaigns to meet marketing objectives such as lead generation, brand awareness, and sales conversions.
- Monitor and engage with followers, respond to comments, messages, and inquiries professionally, and foster community interaction.
- Track, analyze, and report on key social media metrics to assess performance and suggest improvements.
Requirements & Skills:
- Bachelor's degree in marketing, communications, digital media, or a related field.
- 2-3 years of experience managing social media campaigns for a brand or company.
- Deep understanding of various social media platforms.
- Experience with content creation tools like Canva, Adobe Creative Suite, or video editing software.
- Paid advertising skills using Facebook Ads Manager, Instagram Ads, LinkedIn Ads, etc.
- Strong understanding of social media KPIs and analytics tools like Google Analytics, Hootsuite, Sprout Social.
- Excellent written and verbal communication skills, with a strong brand voice.
- Organizational skills to manage multiple tasks simultaneously.
- High attention to detail in content creation and proofreading.
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