Digital Marketing Specialist

24 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Digital Marketing Specialist - Campaign Management

We are looking for a highly skilled Digital Marketing Specialist to manage and optimize online advertising campaigns.

Key Responsibilities:

  1. Create and execute social media advertising strategies across Facebook, Instagram, LinkedIn, and other platforms.
  2. Develop and optimize Google Ads campaigns for maximum ROI.
  3. Monitor and analyze the performance of campaigns using analytics tools and adjust strategies to improve results.
  4. Conduct keyword research, audience targeting, and competitive analysis to optimize ad performance.
  5. Collaborate with the content team to ensure cohesive messaging across all platforms.
  6. Deliver reports on campaign performance and provide actionable insights for improvement.

Requirements:

  1. Proven experience in social media advertising (Facebook Ads, Instagram Ads) and Google Ads.
  2. Strong understanding of PPC strategies, bid management, A/B testing, and campaign optimization.
  3. Excellent analytical skills with a data-driven mindset.
  4. Ability to handle multiple projects and meet deadlines.
  5. Experience with Google Analytics, Facebook Ads Manager, and other digital marketing tools.
  6. Must have a portfolio or case studies demonstrating successful campaigns.


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