
Remote Digital Marketing Specialist
3 days ago
About Anywhere Talent LLC
We are a company that specializes in connecting businesses with skilled talent worldwide.
Our team is comprised of experienced professionals who leverage cutting-edge AI tools to streamline workflows and customize training.
The Paid Search Specialist (PPC) will play a crucial role in helping us accelerate growth and optimize ad spend across PPC channels.
Job Description:Paid Search Specialist (PPC)
- Manage, review, and perform daily account responsibilities for Google Ads, Bing Ads, Yahoo, and other search platforms.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Create and manage large keyword lists and display network placement lists on Google Ads and other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display networks aligned with company goals.
- Oversee and manage new paid search campaigns, ad groups, and accounts while contributing to paid search marketing initiatives.
- Monitor and administer web analytics dashboards, reports, and tools to identify key areas of importance in line with company goals.
- Manage and optimize social media ads on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, and Pinterest.
- Collaborate with the marketing team to optimize content and performance across these platforms.
- Communicate progress, timelines, and results to the team and management.
- Perform other duties as assigned.
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