
Creative Asset Developer
5 days ago
Key Responsibilities
- Design & Create Content
- Develop static and motion visuals for social media, website, email, and campaigns
- Create engaging content (carousels, reels, GIFs) tailored for platforms like Instagram, TikTok, Meta, etc.
- Align visuals with campaign goals and brand identity
- Ensure assets follow platform specs and best practices
- Edit Videos & Visual Storytelling
- Turn raw footage into polished videos for ads, launches, and social media
- Add motion graphics, sound, captions, and transitions to boost engagement
- Edit in various formats for different platforms
- Maintain our bold, energetic brand tone
- Product Imagery & Video Editing
- Retouch and color-correct e-commerce images and videos
- Ensure visual consistency across product collections
- Meet marketplace and website requirements
- Design Digital Assets
- Create banners, lookbooks, and visuals for ads and web
- Design high-conversion creatives for Meta/Google ads
- Work with marketing to optimize visuals for performance
- Manage Creative Assets
- Keep files organized using proper naming and folder systems
- Maintain a clean library of templates, footage, and final assets
- Ensure easy access and regular backups
- Collaborate with the Creative Team
- Join brainstorms, briefings, and reviews
- Communicate clearly about timelines and tasks
- Support the team with feedback and ideas
- Stay Ahead of Trends
- Explore trends in design, video, fitness, fashion, and e-comm
- Share inspiration and suggest fresh visual approaches
- Test new tools and editing styles
- Keep Our Brand Consistent
- Follow brand guidelines across all content
- Check visuals for quality, tone, and accuracy
- Proactively flag and fix any visual inconsistencies
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