Market Insights Director

3 days ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

We are a leading consumer goods company, dedicated to creating A Better Tomorrow by Building a Smokeless World.

Our purpose is to migrate adult smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

Our Mission

To fuel our progress in a rapidly changing market.

Our Products

We have reached a key milestone of 18% of our group revenue coming from smokeless products. Our product categories include:

Vapour Products

Battery-powered devices heat liquid formulations – e-liquids – to create a vapour which is inhaled. Most e-liquids contain water, propylene glycol, glycerol, flavourings, and nicotine, although some e-liquids don't contain any nicotine.

Heated Products

Tobacco Heating Products (THPs) are devices that heat tobacco to generate an aerosol. Our flagship THP brand, glo, comprises an electronic handheld device containing a lithium-ion battery which powers a heating chamber.

Modern Oral

Our modern oral pouches contain high purity nicotine, water, and other high-quality ingredients. Modern oral products represent an exciting opportunity to offer a device-free alternative to adult smokers.



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