SEO and SEM Specialist

23 hours ago


Lahore, Punjab, Pakistan GrowHawk Full time
Job Responsibilities:
  1. Develop and Implement SEO Strategies: Work in a competitive role to drive recognizable results with the best and most up-to-date SEO tactics.
  2. Execute Campaigns and Analyze Data: Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  3. Track Website Analytics: Track, report, and analyze website analytics and PPC initiatives and campaigns.
  4. Manage Campaign Expenses: Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  5. Optimize Content: Optimize copy and landing pages for SEO and SEM.
  6. Perform Keyword Discovery: Perform ongoing keyword discovery, expansion and optimization.
  7. Collaborate with Teams: Work with the development and marketing teams to ensure SEO best practices are properly implemented on newly developed code and content creation.
  8. Recommend Changes: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  9. Content Creation: Create backlinks, curate content, manage social media sharing, and other related tasks.

Requirements:

Proven experience managing SEO and PPC campaigns across Google, Bing, and Yahoo. Solid understanding of performance marketing, conversion, and online customer acquisition.

Experience with A/B testing and multivariate experiments. Graphic design experience is a plus.


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