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Online Marketing Specialist
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We are seeking a seasoned Digital Marketing Strategist to lead our online marketing efforts. As a key member of our team, you will be responsible for developing and executing effective marketing strategies that drive business growth.
Your primary goal will be to increase brand visibility, improve product adoption, and enhance user engagement through innovative marketing campaigns.
Main Responsibilities:- Develop and implement comprehensive marketing strategies and roadmaps for our products.
- Create marketing plans that align with business objectives and goals.
- Collaborate closely with product development teams to define go-to-market strategies for each product.
- Design and maintain marketing databases for email, social media, and display ad campaigns.
- Drive forward SEO and SEM efforts with internal and external partners.
- Benchmark marketing performance and prepare detailed reports.
- Partner with key stakeholders to develop high-quality content, landing pages, and manage publication lifecycles.
- Manage AdWords and other paid advertising channels.
- Set targets and build strategies to achieve them.
- Create and test ad copy for operational efficiency.
- Develop and optimize landing pages to increase signups.
- Implement campaigns to enhance lead quality and outperform the competition.
- Analyze data around web traffic and other key metrics.
- Monitor KPIs and establish mechanisms to measure multiple campaigns across various online channels.
