Digital Content Specialist

2 days ago


Karachi, Sindh, Pakistan Omal Full time
Job Title: Digital Content Specialist

We are seeking a creative and dynamic Digital Content Specialist to join our team at Omal by Komal in Karachi. This is a full-time, on-site role responsible for creating engaging content across social media platforms and supporting our digital marketing initiatives.

Key Responsibilities:

  • Develop and execute content strategies that align with the brand's goals, ensuring a consistent and engaging presence across all platforms.
  • Create high-quality, interactive, and visually appealing posts and stories using tools like Canva, Photoshop, and video editing software.
  • Plan and manage photoshoots, ensuring the visuals align with the brand's identity and fashion-forward style.
  • Foster a positive and interactive online community through active engagement with followers.
  • Plan, execute, and optimize paid social media campaigns (e.g., Instagram and Facebook Ads) to increase visibility and drive sales.
  • Track content performance and generate reports to assess the effectiveness of strategies.
  • Work closely with cross-functional teams to integrate content creation with broader marketing campaigns.
Requirements:
  • BBA or Bachelors in Media Science from a well-reputed university.
  • 1-2 years of experience in content creation, social media marketing, or a related field.


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