Digital Marketing Strategist

5 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time
Senior Amazon PPC Manager Job Opportunity

We are seeking a highly analytical and results-driven Senior Amazon PPC Manager to take ownership of our brands' Amazon advertising strategies.

Key Responsibilities:
  • Develop and Execute PPC Strategies: Create, implement, and manage comprehensive Amazon PPC strategies to increase sales, improve return on ad spend (ROAS), and maximize profitability for multiple brands.
  • Campaign Management: Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.
  • Performance Analysis and Optimization: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.
  • Budget Management: Take full ownership of advertising budgets, ensuring that spending is aligned with business goals and delivering the best possible ROI.
  • Competitive Research: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns.
  • Reporting and Insights: Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders.
  • Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.
  • Stay Updated on Industry Trends: Keep up-to-date with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment.
  • Proven track record of driving sales growth and improving profitability through effective PPC strategies.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Expertise in using Amazon Advertising tools, such as Amazon Seller Central, and third-party tools like Helium 10, Sale Insights, and Data Dive.
  • Excellent understanding of keyword research, bid optimization, and audience targeting strategies.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  • Strong communication skills, with the ability to present complex data and insights clearly to stakeholders.
  • Self-starter with a proactive approach and a strong sense of ownership and accountability.
Desired Skills and Competencies:
  • Advanced proficiency in Excel or Google Sheets for data analysis and reporting.
  • Experience with programmatic advertising, Amazon DSP, and display ad campaigns.
  • Familiarity with other e-commerce platforms (Walmart, eBay) is a plus.
  • Strong project management skills with the ability to work effectively across teams.
  • Creative problem-solver with a results-oriented mindset and the ability to adapt to changing market dynamics.
Benefits:
  • Competitive compensation package.
  • 10 local paid holidays and 10 paid days off.
  • Quarterly performance bonuses.
  • Opportunities for professional growth and development in a dynamic, high-growth environment.

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