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Targeted Advertising Manager
3 weeks ago
As a targeted advertising specialist, you will be responsible for developing and executing successful PPC campaigns that drive measurable results. With expertise in multiple platforms, including Google Ads and Bing Ads, you will identify new opportunities and optimize existing campaigns to achieve maximum ROI.
Responsibilities:- Plan, create, and manage effective PPC campaigns across various platforms.
- Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Monitor campaign performance, making data-driven adjustments to meet and exceed key performance indicators (KPIs).
- Collaborate with the marketing team to align PPC strategies with overall marketing objectives.
- Stay up-to-date on industry trends, best practices, and emerging platforms to ensure a competitive edge.
- Generate regular reports to showcase campaign performance and make strategic recommendations.
- Bachelor's degree in marketing, advertising, business, or a related field.
- Minimum of 3 years of hands-on experience in PPC campaign management.
- Proven track record of successful PPC campaign execution and optimization.
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Familiarity with SEO and its impact on PPC campaigns.
- Excellent communication and collaboration skills.
- Google Ads and Bing Ads certifications are a plus.
