
Digital Marketing Strategist Role
6 days ago
At 7Vals, we are seeking a skilled Digital Marketing Strategist to drive our North American customer base forward. As the global leader in the Asset Management/Rental Management space with SaaS-based products, we aim to build brand awareness and generate leads.
We are committed to using analytics to identify emerging opportunities for business growth and improvement. The successful candidate will develop and execute marketing campaigns focusing on ROI and manage content mix for integrated campaigns.
Key Responsibilities:
- Shape Digital Marketing Efforts
- Analyze marketing pipeline and implement action plans to improve and maximize ROI
- Develop forecasts and implement strategies to achieve/exceed targets
- Manage A/B testing, including ad copy and landing page optimization
- Research competitor SEM campaigns
- Plan SEM programs for keyword discovery, ad copy, ad grouping, landing page optimization, testing, and analysis
- Design effective display campaigns, including banner ads, social media, and retargeting
- Create outbound emails, campaign landing pages, webinars, infographics, and social media content
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