Lead Generation Expert
14 hours ago
Makaan Solutions is a pioneering real estate development and marketing firm. We specialize in innovative ventures backed by data-driven strategies.
Key Responsibilities:- Develop and execute lead generation campaigns across Google Ads and Facebook/Instagram Ads.
- Optimize ad performance to deliver maximum ROI and high-quality leads.
- Monitor, analyze, and report on campaign metrics including CPL, CTR, conversion rate, and lead quality.
- Conduct A/B testing on creatives, ad copies, landing pages, and targeting strategies.
- Collaborate with design and content teams to create compelling ad assets.
- Utilize tools like Google Tag Manager, Facebook Pixel, and CRM systems to track user behavior and lead sources.
- Partner with the sales team to ensure lead follow-up and conversion tracking.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 2 years of proven experience in real estate lead generation, specifically through Google Ads and Facebook Ads.
- Strong command over audience segmentation, geo-targeting, retargeting, and conversion optimization.
- Hands-on experience with Meta Ads Manager, Google Ads Dashboard, Google Analytics, and CRM tools.
- Knowledge of real estate buyer behavior, especially in Pakistani and overseas markets.
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