Digital Marketing Optimization Specialist

2 days ago


GulshaneIqbal Town, Pakistan beBeeMarketing Full time 1,600,000 - 2,200,000

We are seeking a skilled Performance Marketing Specialist. This role is perfect for someone who thrives in data-driven environments and can balance creativity with analytical thinking.

Main Responsibilities:
  • Campaign planning, launch, and optimization to drive qualified leads.
  • Tracking system implementation using Google Tag Manager and Google Analytics 4.
  • Performance analysis to identify growth opportunities and improve ROI.
Key Skills:
  • Meta Ads campaigns (Facebook & Instagram) management expertise.
  • Landing page audits and conversion rate optimization.
  • SEO fundamentals, A/B testing, and marketing automation tools knowledge.
Requirements:
  • Minimum 3+ years of hands-on experience managing PPC campaigns, with a strong focus on Google Search.
  • Expert-level proficiency in campaign setup, optimization, and performance analysis.
  • Strong working knowledge of Google Tag Manager, Google Analytics 4, and CallRail.
A Typical Day:

You will regularly adjust bids, targeting, and budgets to ensure campaigns remain efficient and results-driven. You'll also manage integrations across Google Tag Manager, GA4, and CallRail to ensure accurate tracking, while preparing performance reports that highlight key insights.

About the Role:

This is a dynamic role where you will be responsible for optimizing and improving our PPC campaigns to drive business growth.



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