![AimFit](https://media.trabajo.org/img/noimg.jpg)
Digital Content Manager
8 hours ago
We are seeking a highly motivated and creative individual to join our team as a Content Associate. The ideal candidate will have a passion for fitness, health, and wellness, and will be responsible for developing and executing a comprehensive content creation strategy that aligns with AimFit's brand values and business goals.
Main Responsibilities:- Develop Content Strategy
- Conduct research to create tailored content that resonates with female fitness enthusiasts in Pakistan.
- Develop and execute a comprehensive content creation strategy that meets AimFit's objectives. - Create Engaging Content
- Oversee the creation of engaging, original content, including social media posts, fitness blogs, video scripts, and website copy.
- Collaborate with instructors and wider teams to produce high-quality visual and written content. - Grow Social Media Presence
- Manage and grow AimFit's social media presence across platforms such as Instagram, Facebook, YouTube, and TikTok.
- Develop innovative campaigns that drive engagement, awareness, and lead generation. - Monitor Performance Metrics
- Implement SEO best practices to ensure website content ranks for relevant search terms.
- Analyze campaign performance and generate reports on KPIs, including engagement, traffic, and conversion rates. - Build Partnerships
- Work closely with the fitness instructors to highlight studio activities and success stories.
- Coordinate with the marketing team for cross-channel campaigns and brand initiatives.
- Build partnerships with influencers and other fitness-focused brands to amplify content reach.
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