Digital Content Manager

8 hours ago


Lahore, Punjab, Pakistan AimFit Full time
About the Role

We are seeking a highly motivated and creative individual to join our team as a Content Associate. The ideal candidate will have a passion for fitness, health, and wellness, and will be responsible for developing and executing a comprehensive content creation strategy that aligns with AimFit's brand values and business goals.

Main Responsibilities:
  1. Develop Content Strategy
    - Conduct research to create tailored content that resonates with female fitness enthusiasts in Pakistan.
    - Develop and execute a comprehensive content creation strategy that meets AimFit's objectives.
  2. Create Engaging Content
    - Oversee the creation of engaging, original content, including social media posts, fitness blogs, video scripts, and website copy.
    - Collaborate with instructors and wider teams to produce high-quality visual and written content.
  3. Grow Social Media Presence
    - Manage and grow AimFit's social media presence across platforms such as Instagram, Facebook, YouTube, and TikTok.
    - Develop innovative campaigns that drive engagement, awareness, and lead generation.
  4. Monitor Performance Metrics
    - Implement SEO best practices to ensure website content ranks for relevant search terms.
    - Analyze campaign performance and generate reports on KPIs, including engagement, traffic, and conversion rates.
  5. Build Partnerships
    - Work closely with the fitness instructors to highlight studio activities and success stories.
    - Coordinate with the marketing team for cross-channel campaigns and brand initiatives.
    - Build partnerships with influencers and other fitness-focused brands to amplify content reach.


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