Senior Brand Strategist

10 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Title: Senior Brand Strategist

We are looking for a seasoned professional to oversee the development and execution of comprehensive brand strategies that drive awareness, engagement, and growth. The ideal candidate will be passionate about customer experience and translating data into actionable insights.

Key Responsibilities:
  1. Brand Strategy Development: Create and implement tailored brand strategies for e-commerce marketplaces.
  2. Market Analysis: Conduct thorough research to identify trends, consumer behavior, and competitive landscapes.
  3. Product Management: Collaborate with internal and external stakeholders to ensure timely product launches.
  4. Campaign Management: Design and execute marketing campaigns that drive traffic and conversions on marketplace platforms.
  5. Performance Tracking: Monitor and analyze key performance indicators to assess the effectiveness of brand strategies and campaigns.
  6. Cross-Functional Collaboration: Work closely with sales, marketing, and customer service teams to ensure brand consistency and optimize customer experience.
  7. Content Creation: Oversee content creation for marketplace listings.
Qualifications:
  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Minimum of 3-5 years of experience in brand management, preferably in e-commerce or retail.
  3. Strong understanding of e-commerce platforms.
  4. Proven success in developing marketing strategies and campaigns.
  5. Excellent analytical skills for data interpretation and decision-making.
  6. Strong communication and interpersonal skills.


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