
Senior Marketing Professional
7 days ago
Job Title: Senior Marketing Professional
About Us:
At Strategic Systems International, we're driving innovation in the software, data & analytics, and AI industries. As a key member of our team, you'll play a pivotal role in developing and executing go-to-market strategies that highlight our cutting-edge solutions.
Key Responsibilities:
- Marketing Strategy & Execution:
- Develop and execute comprehensive marketing plans to drive demand generation, brand awareness, and market positioning for our software, data, and AI-driven services and solutions.
- Design and implement integrated marketing campaigns leveraging digital, content, ABM, and event-based strategies.
- Define and drive market positioning, messaging, and value propositions tailored to different buyer personas.
- Align marketing efforts with business objectives and revenue targets, working closely with sales and technical teams.
Qualifications, Skills & Experience:
- Must-Have:
- 10+ years of B2B technology marketing experience in the software, data & analytics, or AI industry.
- Strong technical understanding of AI, data platforms, cloud technologies, and enterprise software.
- Proven ability to develop and execute go-to-market (GTM) strategies for complex technology solutions.
- Hands-on experience with digital marketing, content strategy, and branding in a technology-driven environment.
- Excellent storytelling and communication skills to translate complex topics into compelling narratives.
- Independent and Reliable: Thrives in a minimally structured and virtual work environment. Comfortable outside of a traditional, staffed office space.
- Experience with marketing automation tools, CRM, and analytics platforms.
- Strong analytical mindset with the ability to measure, optimize, and report on marketing performance.
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