Content Strategist

16 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Description

We are seeking an experienced Content Strategist to develop and refine content strategies aligned with client objectives and company-wide goals.

  • Create and maintain content calendars for blogs, social media, email campaigns, and digital channels.
  • Prioritize content initiatives based on research and strategic direction.
  • Produce timely and impactful content based on in-depth research.
Responsibilities

The successful candidate will have excellent communication skills (written and verbal), with demonstrable success in producing compelling, results-driven content.

Key Responsibilities:

  • Develop and refine content strategies aligned with client objectives and company-wide goals.
  • Ensure consistency in brand voice, target audience engagement, and messaging.
  • Conduct competitive analyses, audience research, and SEO assessments to guide strategy.
  • Prioritize content initiatives based on research and strategic direction.
  • Create and maintain content calendars for blogs, social media, email campaigns, and digital channels.
  • Outline publication schedules to ensure timely content delivery.
  • Research industry trends, audience interests, and competitor activities for relevant content.
  • Apply SEO best practices (keyword research, meta tags, link-building) to boost visibility.
  • Drive organic traffic from U.S. markets through optimized content.

Requirements

  • Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
  • 2 to 3 years of professional writing experience, with a track record in content strategy and digital marketing aimed at U.S. audiences.
  • Strong knowledge of SEO principles, analytics, and web content management systems (e.g., WordPress, HubSpot).
  • Excellent communication skills (written and verbal), with demonstrable success in producing compelling, results-driven content.


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