Email Communications Specialist
2 days ago
As a Salesforce Email Template Expert at Islamic Aid, you will play a crucial role in designing and implementing effective email communications strategies to engage donors and support humanitarian projects.
With a strong background in Salesforce Email Template Builder and Twilio integration, you will collaborate with cross-functional teams to develop and execute email campaigns that meet donor expectations.
Key Responsibilities:
1. Email Template Design and Development:
Design and create professional, responsive, and dynamic email templates using Salesforce Email Template Builder, leveraging merge fields, dynamic content, and conditional logic to personalize donor communications.
Collaborate with the fundraising and donor engagement teams to develop and execute communication cycles that meet donor expectations.
2. Donor Communication Management:
Develop and implement targeted email campaigns tailored to donor preferences and behaviors, segmenting donor lists to optimize results.
Automate email workflows for donation receipts, follow-ups, campaign updates, and donor retention strategies to enhance donor engagement.
3. Performance Analysis and Optimization:
Monitor the performance of email campaigns using Twilio and Salesforce analytics, analyzing key metrics (e.g., delivery rates, open rates, and click-through rates) to identify areas for improvement.
Optimize templates and workflows based on A/B testing and campaign results to enhance donor engagement.
4. Collaboration and Mentorship:
Train and mentor junior team members in Salesforce Email Template Builder and Twilio integration, documenting processes, best practices, and workflows to ensure consistent and high-quality communication standards.
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