Data-Driven Marketing Analyst

1 day ago

Lahore, Punjab, Pakistan beBee Careers Full time
Content Creation & Data Analysis Specialist

We are seeking a highly skilled Content Creation & Data Analysis Specialist to join our team. This role involves creating high-quality content for various marketing channels while analyzing data to inform marketing strategy.

The ideal candidate will possess a strong understanding of marketing principles, be data-driven, and have a knack for crafting compelling content curated for a B2B model.

Key Responsibilities:

  • Collect and analyze marketing data from various sources (e.g., website analytics, CRM, social media platforms).
  • Develop reports and dashboards to track key performance indicators (KPIs) and identify trends.
  • Conduct competitive analysis to understand market dynamics and identify opportunities.
  • Provide data-driven insights to inform marketing strategy and optimize campaign performance.
  • Collaborate with the marketing team to develop and implement marketing plans.

Content Development:

  • Write and edit high-quality, engaging content for various marketing channels, including website copy, blog posts, social media updates, email newsletters, marketing collateral, and advertising copy.
  • Familiarity with design tools such as Canva, Photoshop, and Adobe Illustrator.
  • Develop and maintain a content calendar to ensure consistent and timely content delivery.
  • Adapt writing style and tone to suit different platforms and target audiences.
  • Familiarity with SEO principles.
  • Proofread and edit all content for accuracy, grammar, and style.

Copywriting:

  • Create persuasive and compelling copy for marketing materials, including website landing pages, advertisements, brochures, and email campaigns.
  • Develop creative and engaging taglines and slogans.
  • Understand the target audience and tailor copy to their needs and interests.
  • Collaborate with the design team to ensure copy and visuals are aligned.

Education and Experience:

  • 1-2 years experience in marketing.
  • 2-3 years experience in writing.
  • Bachelor's degree in language, social sciences, management, marketing, or communications.

Work Environment:

  • Full-time employment.
  • On-site position.
  • Day shift.

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