PR Specialist

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Summary:

The PR Manager will be responsible for planning, developing, and executing comprehensive public relations strategies to support new product launches, brand campaigns, and enhance the corporate image.

This role requires strong coordination with media, influencers, and creative teams, as well as expertise in media management and content development.

  • Main Responsibilities:
  • Develop and execute brand and PR campaigns for product launches and brand-building activities.
  • Lead influencer marketing efforts by building and maintaining strong relationships with media, influencers, and photographers.
  • Act as a brand spokesperson and represent the company in external communications.
  • Coordinate with blogs, online media, print media, content creators, and influencers to maximize brand presence.
  • Prepare scripts, media guidelines, and briefing documents for influencers and media representatives.
  • Draft and disseminate ads, reviews, PR articles, pricing updates, and sponsored content in magazines and online platforms.
  • Negotiate and execute paid media articles, advertising, and brand campaigns.
  • Ensure timely preparation of PR-related digital artwork for online and print campaigns.
  • Conduct regular competitor analysis across digital, print, and online media.
  • Monitor media coverage to ensure accurate and positive news about the company.

Requirements:

  • Key Skills and Competencies:
  • Excellent communication and interpersonal skills
  • Strong negotiation and media management skills
  • Expertise in influencer marketing and content creation
  • Ability to manage multiple projects under tight deadlines
  • Strong analytical and strategic thinking
  • Knowledge of media relations and brand communications


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