Marketing Director

3 hours ago


Lahore, Punjab, Pakistan People (Professional Employers Pvt Ltd) Full time

Job Description

The Marketing Director - Digital will be responsible for developing and executing strategic digital marketing initiatives to drive growth and customer acquisition. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to work effectively in a fast-paced environment.

Key Responsibilities:

  1. Develop and implement comprehensive digital marketing strategies to drive lead generation and customer acquisition through digital channels.
  2. Maintain brand integrity across all digital platforms and marketing initiatives.
  3. Collaborate with the marketing team to integrate digital strategies with traditional marketing efforts for cohesive brand messaging.
  4. Provide support to various marketing initiatives including content marketing, social media, email campaigns, SEO/SEM, and digital advertising.
  5. Ensure all digital marketing activities comply with regulatory requirements and industry best practices.

Requirements:

  • Proven experience in digital marketing with a track record of successful lead generation and conversion.
  • Bachelor's degree in Marketing, Communications, or related field.
  • 4-8 years of proven experience.
  • Strong understanding of current digital marketing concepts, strategy, and best practices.
  • Experience with SEO/SEM, PPC, social media marketing, email campaigns, and content marketing.
  • Excellent analytical skills with proficiency in data analysis and reporting tools.
  • Strong project management and organizational skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

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