Senior Marketing Director

7 days ago


Lahore, Punjab, Pakistan TechSea Full time

We're looking for a seasoned Senior Marketing Director to join our team at TechSea. As a key leader, you will be responsible for developing and executing comprehensive digital marketing strategies across various platforms.

Main Responsibilities
  1. Develop and implement strategic plans to achieve business objectives through digital marketing channels.
  2. Lead cross-functional teams to ensure successful campaign execution and alignment.
  3. Maintain a deep understanding of industry trends and best practices to stay ahead of the competition.
Digital Marketing Strategy and Campaign Management
  • Direct the creation of high-quality marketing assets, including video, copy, and design.
  • Effectively manage budgets to maximize ROI and ensure scalable growth.
  • Analyze campaign performance data to inform future marketing decisions.
User-Generated Content Partnerships
  • Identify and manage content creators and influencers to build a steady pipeline of user-generated content.
  • Develop innovative content initiatives that drive engagement and improve conversion rates.
Event Planning and Execution
  • Plan, promote, and execute webinars to educate and engage prospective users.
  • Utilize data-driven insights to continually improve the effectiveness of events.
Optimization and Analytics
  • Track key performance metrics and provide actionable insights to optimize future campaigns.
  • Conduct A/B testing on landing pages, ads, and emails to enhance performance.
Required Skills and Experience
  • 5+ years of experience in B2C digital marketing, with a focus on paid media and campaign optimization.
  • Proven track record of delivering results-driven digital marketing campaigns.
  • Strong project management skills with the ability to balance creative ideas with data-driven decision-making.

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