
Strategic Marketing Lead
2 days ago
Job Overview
The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels to optimize existing campaigns and drive future performance.
Key Responsibilities- Manage all areas of the project life cycle, including target and design online and print campaigns, supported by events, while reaching key audiences and increasing engagement.
- Proactively manage all digital marketing channels, research new channels, and identify opportunities for growth.
- Optimize existing campaigns and drive future performance through testing and analysis of data.
- Develop and implement social media strategies, create engaging content, and manage social media presence.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
- Actively contribute to the growth strategy and wider business plan by developing marketing materials, scheduling and posting weekly social media posts, and writing engaging content.
Requirements
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM
- Strong written, verbal, and collaboration skills
- Intermediate knowledge of HTML coding required to alter and change website language and interface
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