Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time

Key Responsibilities:

  1. Develop and execute strategies to expand and optimize affiliate programs, focusing on recruiting new affiliates, identifying high-performing influencers, and managing relationships with current affiliates.
  2. Continuously monitor affiliate performance, analyze key metrics, and optimize campaigns to ensure maximum ROI.
  3. Maintain strong, collaborative relationships with affiliates, offering regular support and guidance to ensure their success.
  4. Sources and establishes partnerships with influencers who align with the brand, ensuring their promotion efforts drive conversions and brand awareness.
  5. Regularly assess the affiliate network to identify underperforming affiliates, negotiate exit strategies, and ensure the network consists of high-quality partners driving meaningful sales.

About the Role:

This is a mid-senior level position that requires a strategic thinker with a hands-on approach. The ideal candidate will have 3-5 years of experience in affiliate marketing, particularly in e-commerce, with a proven track record of growing and optimizing affiliate programs.

Responsibilities include:

  • Negotiating commission rates and partnership terms, balancing profitability with value for affiliates.
  • Analyzing performance data, tracking KPIs, and using insights to optimize campaigns and drive sales.
  • Collaborating with internal teams to create marketing collateral and promotions that will help affiliates succeed.
  • Staying up-to-date with trends and best practices in affiliate marketing and influencer strategies to ensure competitive positioning.

Educational Background:

The ideal candidate should possess a strong educational background, with a degree in Marketing or a related field.

Required Skills:

The following skills are required for this role:

  • A strong relationship-building skillset with the ability to recruit, onboard, and manage affiliate partnerships, including influencers and publishers.
  • Exceptional project management skills with the ability to prioritize tasks and manage multiple initiatives simultaneously.
  • Proficiency in using affiliate platforms, tracking software, and marketing tools.
  • Familiarity with Impact affiliate network and tracking technologies is a plus.

Benefits:

This role offers a range of benefits, including competitive compensation, comprehensive health insurance, and opportunities for professional growth and development.

Work Environment:

The ideal candidate should be able to work effectively in a fast-paced environment and have excellent communication and interpersonal skills.

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