
Marketing Content Specialist
2 days ago
This role is responsible for developing and executing a content marketing strategy that fuels growth. As a marketing content specialist, you will create compelling content that showcases our brand voice and drives brand awareness.
About the Role:
- You will work closely with our sales, support, and product teams to identify opportunities for content creation and leverage early trends to produce industry-leading content.
Key Responsibilities:
- Develop an in-depth understanding of our industry and target audience, then build a robust content marketing strategy.
- Create engaging content that provides value to our target audience and customers.
- Establish and maintain a unique brand tone and voice.
- Set benchmarks for measuring success and ROI, and implement new tools and processes for effective content creation and measurement.
Requirements:
- Exceptional writing skills to craft engaging and informative content.
- Strategic mindset: Understand our customers, industry, and B2B marketing principles to build a content marketing strategy.
- Creativity: Be open to experimenting with new ideas and pushing our content to new heights.
- Data-driven decision making: Leverage analytics and tracking to measure ROI and make informed decisions.
- Effective communication: Clearly convey information internally and externally.
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