
Online Marketing Specialist
5 days ago
Job Title: Online Marketing Specialist
Salary: Competitive salary and benefits package
Job Description: We are seeking an experienced Online Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing successful SEO strategies, guiding content teams through keyword research, and optimizing paid search copy, website content, guest blog posts, and landing pages.
Key Responsibilities:
- Develop and execute successful SEO strategies to drive organic traffic and improve search engine rankings
- Guide content teams through keyword research and optimization
- Optimize paid search copy, website content, guest blog posts, and landing pages to improve conversion rates
- Oversee off-page optimization projects, including link-building
- Report on aspects of SEO, such as traffic and rankings, and collect data to inform future decisions
- Collaborate with social media and digital marketing teams to optimize campaigns
- Remain current on SEO trends and integrated marketing trends
- Monitor technical search engine optimization issues and assist in fixing them
- Direct and coordinate content teams in off-page search engine optimization tasks
- Analyze insights and create reports on all aspects of SEO, including audience, traffic, views, clicks, rankings, etc.
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- Proficiency in HTML/CSS
- Experience with SEO reporting
- Professional SEO and SEM Certification is a plus
- Exceptional knowledge of the latest trends in SEM, SEO strategies, and SEO best practices
- Proficient in Technical SEO, Content Marketing, and Search Marketing techniques
- Knowledge and complete command of web analytics tools, including SEMRush, Ahrefs, Moz, Keyword Planner, Google Analytics, Search Console, etc.
- Familiarity with best project management techniques and practices
- Outstanding written and verbal communication skills
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