Healthcare Digital Communications Expert
2 days ago
Digital Content Metrics:
The successful candidate will be responsible for tracking and analyzing digital content metrics, including engagement rates, click-through rates, and conversion rates. This will help us understand the effectiveness of our content and inform future content decisions.
Social Media Engagement:
As a Content Specialist, you will be expected to monitor and respond to comments on social media, ensuring timely and effective engagement with our audience.
SEO Rankings:
We require a Content Specialist who can conduct keyword research and analysis to optimize existing content and inform new content creation, resulting in improved SEO rankings and increased online visibility.
Collaboration:
This role requires strong collaboration and communication skills, working closely with designers, marketers, and other stakeholders to ensure cohesive content that aligns with brand messaging and objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, English, or a related field.
- 1-2 years of experience in content creation, digital marketing, or a related role.
- Strong understanding of SEO best practices and keyword research tools (e.g., Google Analytics, SEMrush).
- Proficient in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Creative thinking with the ability to generate innovative content ideas.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Effective communication and interpersonal skills.
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