Brand Strategist

5 days ago


Islamabad, Islamabad, Pakistan iGate Technologies Full time
About the Role

We are seeking a Brand Strategist to enrich the customer's purchase journey. The ideal candidate will shape our brand image by understanding consumer insights and executing marketing campaigns aligned with their needs.

Key Responsibilities
  • Create and execute comprehensive branding strategies that align with our overall goals.
  • Develop and maintain our brand's unique value proposition, resonating with our target audience and differentiating us from competitors.
  • Oversee the development and maintenance of our brand's visual and verbal identity, ensuring consistency across all touchpoints.
  • Lead integrated marketing campaigns to communicate our brand message and drive awareness and engagement.
  • Monitor and manage brand equity, tracking key metrics and implementing strategies to enhance brand perception and loyalty.
  • Build and manage high-performing teams, providing guidance and direction to achieve brand objectives.
  • Collaborate with product development, sales, and customer service to ensure alignment with the brand strategy.
  • Stay updated on industry trends and consumer preferences through market research, informing brand decisions.


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