Off-Page SEO and Content Manager

4 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Title: Off-Page SEO and Link Building Specialist

This role focuses on enhancing our website's visibility through effective Off-Page SEO and Backlinking strategies. The successful candidate will work independently to create content for off-page SEO, manage backlink strategies, and optimize content across platforms. Collaboration with marketing and design teams is crucial for success.

Main Responsibilities:
  • Develop and implement strategies to acquire high-quality backlinks from authoritative sites.
  • Independently create engaging content, such as guest posts, articles, and infographics, to support backlink efforts.
  • Reach out to bloggers, influencers, and platforms to secure valuable backlinks.
  • Audit and monitor backlink quality, disavowing harmful links when necessary.
  • Analyze competitors' backlink profiles to find link-building opportunities.

Content Optimization:
  • Collaborate with the content team to create and optimize content supporting SEO goals.
  • Provide recommendations for content structure, keyword use, and internal linking.
  • Adapt content for various channels, ensuring SEO optimization and engagement.
  • Conduct keyword research to identify optimization and backlinking opportunities.

SEO Strategy & Analysis:
  • Optimize on-page elements like meta tags, headers, and images.
  • Use SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance.
  • Generate reports and analyze data to improve strategies and identify opportunities.

Collaboration & Teamwork:
  • Work with marketing, design, and development teams for cohesive SEO strategies.
  • Participate in planning sessions for content strategies aligned with SEO and marketing goals.

Qualifications:
  • Proven experience in SEO, especially off-page and backlinks.
  • Ability to create content independently for SEO purposes.
  • Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs).
  • Strong communication skills for outreach and collaboration.
  • Ability to work independently, prioritize tasks, and meet deadlines in a hybrid environment.

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