
Marketing Strategy and Product Development Specialist
5 days ago
About the Role:
We are seeking a skilled Marketing Manager to lead our marketing efforts. As a key member of our team, you will be responsible for developing pricing and marketing strategies that balance firm objectives and customer satisfaction.
The ideal candidate will have experience in evaluating the financial aspects of product development, including budgets, expenditures, research and development appropriations, and ROI and profit-loss projections.
In this role, you will formulate, direct, and coordinate marketing activities and policies to promote products and services.
You will also direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Key Responsibilities:
- Develop and implement marketing strategies to meet business objectives
- Evaluate the financial impact of marketing initiatives on the company
- Lead a team of marketing professionals to achieve marketing goals
- Coordinate with product development personnel to ensure alignment between marketing and product strategies
- Analyze market trends and customer behavior to inform marketing decisions
Requirements:
- Bachelor's degree in Marketing or related field
- Minimum 5 years of experience in marketing management
- Proven track record of success in developing and implementing marketing strategies
- Strong analytical and problem-solving skills
- Excellent communication and leadership skills
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