Senior Marketing Executive

3 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

**Senior Marketing Executive Role Summary**

  • This is an exciting opportunity to take your skills to the next level and become a key player in driving mobile app success.

As Senior Marketing Executive, you will play a critical role in developing and implementing effective marketing strategies that increase app visibility and drive downloads.

Key Responsibilities:

  1. Conduct thorough keyword research to identify opportunities for improvement and optimize app stores.
  2. Develop and implement App Store Optimization (ASO) strategies to improve app rankings and drive more downloads.
  3. Monitor and analyze app performance using various analytical tools to inform data-driven decisions.
  4. Create and optimize app store listing, including title, description, and keywords, to ensure maximum visibility.
  5. Collaborate closely with cross-functional teams to ensure seamless communication of app features and updates.
  6. Stay up-to-date with the latest industry trends and best practices in ASO to maintain a competitive edge.
  7. Present regular reports on ASO performance to management, highlighting areas for improvement and success stories.

Requirements and Qualifications:

  • Proven experience in App Store Optimization (ASO) with a focus on mobile apps.
  • Deep understanding of the app store ecosystem and ranking algorithms.
  • In-depth knowledge of ASO tools and strategies, as well as excellent analytical and problem-solving abilities.
  • Effective communication and teamwork skills, with the ability to multitask and manage multiple projects simultaneously.
  • Familiarity with mobile app development and design principles.

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