Marketing Strategy Specialist

11 hours ago

Lahore, Punjab, Pakistan beBeeDigital Full time
Marketing Strategy Specialist

Our team is seeking a skilled Marketing Strategy Specialist to support and execute marketing initiatives across multiple digital channels. This role requires a strategic mindset, strong communication skills, and a passion for digital innovation.

  • Develop and implement comprehensive marketing strategies aligned with overall company objectives.
  • Manage daily operations of all social media platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr, and YouTube, tailoring content for each channel and target audience.
  • Coordinate and assist in the creation of multimedia content (graphics, videos, etc.).
  • Launch and monitor campaigns and competitions that enhance brand visibility.
  • Moderate and engage with online communities, responding to comments and inquiries.
  • Track, analyze, and report on performance metrics using tools such as Google Analytics and Meta Business Suite.
  • Stay updated with market trends and consumer behavior to inform campaign strategies.

Key Responsibilities:

  • Execute marketing strategies aligned with overall company objectives.
  • Manage daily operations of all social media platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr, and YouTube, tailoring content for each channel and target audience.
  • Develop and publish tailored content for each platform to increase engagement and reach.
  • Coordinate and assist in the creation of multimedia content (graphics, videos, etc.).
  • Launch and monitor campaigns and competitions that enhance brand visibility.
  • Moderate and engage with online communities, responding to comments and inquiries.
  • Track, analyze, and report on performance metrics using tools such as Google Analytics and Meta Business Suite.
  • Stay updated with market trends and consumer behavior to inform campaign strategies.
  • Support paid ad initiatives including the planning and optimization of Google Ads campaigns.
  • Assist in the execution of SEO/SEM, email marketing, and content distribution strategies.
  • Analyze digital campaign performance and suggest actionable insights for improvement.
  • Coordinate logistics and marketing materials for trade shows, conferences, and webinars.
  • Assist in organizing webinars including content creation, speaker coordination, and technical execution.
  • Maintain up-to-date competitor and market intelligence to identify growth opportunities.

Requirements:

  • Master's degree in Marketing, Business, or a related field.
  • Minimum 4 years of experience in marketing, preferably in digital and campaign execution roles.
  • Proven experience in managing Google Ads, SEO/SEM, and digital campaigns.
  • Strong analytical skills with proficiency in tools such as Google Analytics, Meta Business Suite, etc.
  • Excellent communication and organizational skills.
  • Experience with event planning and webinar execution is a strong advantage.
Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Human Resources Services

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