Senior Digital Marketing Specialist

4 days ago

Peshawar City Tehsil, Pakistan beBeeSearchEngineOptimizer Full time 900,000 - 1,200,000

Job Opportunity:

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This role involves implementing actionable strategies that improve site visibility.

Key Responsibilities:

  1. Review client sites for areas needing improvement
  2. Prepare detailed strategy reports on SEO performance
  3. Create and launch campaigns that enhance online presence
  4. Improve clients' rank in major search engines through data-driven insights

Qualifications and Skills:

  • Bachelor's degree in Information Technology or related field of study
  • 3+ years of technical experience in SEO
  • Strong analytical skills with a focus on problem-solving
  • Understanding of all search engines, functions, and marketing principles

Technical SEO Expertise:

  1. Website Structure and Architecture: Ability to audit and optimize website structure for better crawlability and indexability
  2. Page Speed Optimization Techniques: Knowledge of techniques to improve website loading speed, including image optimization, minification, and caching
  3. Mobile Optimization Strategies: Understanding of mobile-first indexing and ensuring websites are optimized for mobile devices
  4. Scheme Markup Implementation: Ability to implement structured data to enhance search engine result appearance

Keyword Research and Analysis:

  1. Proficiency in keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs
  2. Understanding of search intent and long-tail keywords
  3. Competitor analysis: Ability to analyze competitor keywords and strategies

Content Creation and Optimization:

  1. Strong writing and editing skills for high-quality content creation
  2. Knowledge of on-page optimization techniques such as optimizing title tags, meta descriptions, headers, and URL structures
  3. Content strategy development: Ability to plan and create content that aligns with SEO goals and user intent
  4. Understanding of content optimization for featured snippets and rich snippets

Link Building and Promotion:

  1. Understanding of link building techniques, including outreach, guest posting, and content promotion
  2. Ability to identify high-quality and relevant websites for link acquisition
  3. Familiarity with tools for backlink analysis and monitoring

Analytics and Performance Tracking:

  1. Proficiency in Google Analytics and Google Search Console
  2. Ability to track and analyze key SEO metrics such as organic traffic, keyword rankings, and conversion rates
  3. Experience with data visualization tools for creating reports and dashboards

Adaptability and Continuous Learning:

  1. SEO is an ever-evolving field, so it's crucial to stay updated with search engine algorithm changes and industry trends
  2. Willingness to experiment with new strategies and tactics

Collaboration and Communication:

  1. Ability to communicate SEO recommendations effectively to cross-functional teams
  2. Collaboration skills to work with other departments to align SEO efforts with broader business goals

Problem-Solving and Analytical Thinking:

  1. Ability to diagnose SEO issues and develop solutions to improve website performance
  2. Analytical mindset to interpret data, identify patterns, and make data-driven decisions
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