SEO & Content Optimisation Specialist

5 days ago


Lahore, Punjab, Pakistan Gflashy Full time

We are seeking a highly skilled SEO & Content Optimisation Specialist to join our team at Gflashy. As an integral part of our digital marketing department, you will be responsible for optimising our website and ensuring its visibility on search engines. With your expertise in SEO strategies, technical knowledge of WordPress, and passion for achieving outstanding online visibility, you will contribute to our digital marketing success.

Key Responsibilities:
  • Develop and execute effective SEO strategies to improve organic search rankings and drive targeted traffic to our website.
  • Conduct comprehensive keyword research and analysis to identify opportunities for content optimisation and creation.
  • Implement on-page and off-page optimisation techniques, including meta tags, keyword placement, URL structure, and link building, to improve website visibility.
  • Collaborate with content creators to ensure SEO best practices are incorporated into content development, including optimising title tags, headings, and meta descriptions.
  • Stay up-to-date with industry trends, algorithm changes, and best practices to continually refine and improve our SEO strategies.
  • Perform website audits to identify technical SEO issues, provide recommendations for improvement, and ensure website health and crawlability.
  • Manage and maintain our WordPress website, including updating plugins, troubleshooting issues, and ensuring site security.
Requirements:
  • Proven experience as an SEO Specialist with a strong track record of improving organic search rankings and driving website traffic.
  • In-depth knowledge of SEO best practices, keyword research, and on-page and off-page optimisation techniques.
  • Proficiency in WordPress CMS, including experience with theme customisation, plugin management, and troubleshooting.
  • Familiarity with technical SEO aspects such as website crawling, indexing, and XML sitemaps.


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