Marketing Coordinator

14 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

The role of Marketing Manager is crucial in promoting the university's programs and enhancing enrollment plans. This position involves implementing marketing and recruitment strategies to attract prospective students, develop promotional materials, and manage the production of marketing materials such as leaflets, posters, flyers, newsletters, e-newsletters, and DVDs.

Key Responsibilities
  • Develop and implement communications campaigns to attract queries from prospective students through advertising, direct mailings, and other media.
  • Manage a reliable and accurate marketing information system to facilitate strategic decision making for marketing purposes.
  • Develop and maintain a database of student, academic, and agent contacts.
  • Source advertising opportunities and place adverts in local, regional, national, and specialist publications or on the radio.
  • Liaise with designers and printers to manage the production of marketing materials.
  • Maintain and update customer databases.
Required Skills and Qualifications

This position requires strong interpersonal skills, negotiation skills, planning and organizing skills, project management, innovative and strong initiative, social networking skills, communication skills, and decision making.

A wide knowledge of consumer and B2B marketing, administrative tasks, budgeting, and cost management are essential for this role.

Benefits

Assist the Director in overseeing recruitment and admissions activities. Assist in establishing goals/objectives for the admissions office. Assist in planning/coordinating the processing of admissions applications. Assist in planning/coordinating the scheduling of new incoming students.



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