
SEO Expert
1 day ago
We are seeking an experienced SEO strategist who understands not just ranking but also conversion. The ideal candidate will develop and execute a comprehensive SEO strategy focused on bottom-of-funnel (BOFU) keywords.
Key Responsibilities:
- Develop and execute an SEO strategy that drives conversions, not just traffic.
- Perform ongoing keyword research using tools like Ahrefs, Google Search Console, and SEMrush.
- Optimize Shopify product pages, collections, blogs, and internal links to improve user experience and search engine rankings.
- Create content briefs and review drafts to ensure SEO alignment.
- Build and manage backlinks through guest posts, outreach, directories, etc. to increase domain authority.
- Monitor rankings, traffic, impressions, and fix technical issues using Google Search Console, Google Analytics 4, and sitemaps.
Requirements:
- Proven SEO experience preferably for Shopify/eCommerce brands.
- Strong understanding of BOFU, MOFU, TOFU funnel strategies.
- Knowledge of schema markup, canonical issues, redirects, and crawlability.
- Ability to work with content writers, developers, and designers to create SEO-friendly content.
- Sharp eye for US search intent and what converts in the American market.
- Clear reporting mindset and ability to show results (rankings, conversions, CTRs).
Nice to Have:
- Experience with US-based DTC brands or fashion/eCommerce SEO.
- Familiarity with Surfer SEO, Ahrefs, Semrush, Screaming Frog, or other technical tools.
- Understanding of paid/organic synergy (PPC support for SEO strategy).
Benefits:
- Communication, Incentive Bonus, Leaves.
Others:
- Experience optimizing Shopify product pages, collection pages, and blog content.
- Knowledge of US buyer search behavior and seasonality (especially fashion/apparel).
- Ability to align SEO with conversion goals, not just traffic.
- Keyword mapping for product vs blog vs collection intent.
- Ability to audit a site and prioritize SEO tasks based on impact.
- Can plan monthly content and backlink strategies.
- Understands how to measure SEO results (rankings, CTR, traffic, conversions).
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