Chief Marketing Analytics Strategist

2 days ago

Islamabad, Islamabad, Pakistan beBeeDataDriven Full time 900,000 - 1,350,000
Marketing Analytics Position Overview

We are seeking a Marketing Analytics Specialist to lead the implementation and optimization of our end-to-end marketing analytics infrastructure.

This role involves setting up advanced tracking in Google Tag Manager, managing data pipelines in Google Cloud Platform (GCP), integrating data across tools like Google Ads, GA4, and Magento, and building insightful dashboards in Looker Studio.

You will play a key role in enabling our marketing and product teams to make informed, data-backed decisions.

  • Implement robust event tracking, eCommerce tracking, custom dimensions, and conversion goals.
  • Ensure data collection is accurate, scalable, and compliant with privacy regulations.
  • Design and maintain data pipelines connecting Google Ads, GA4, Search Console, and BigQuery.
  • Write and optimize SQL queries to transform and model data.
  • Automate data ingestion using Reporting APIs and scheduled queries.
  • Build and maintain Looker Studio dashboards for marketing, product, and growth teams.
  • Convert marketing goals into measurable KPIs and visual insights.
  • Identify trends and actionable insights to drive campaign performance.
  • Analyze and report performance across Google Ads, Search Console, and GA4.
  • Provide funnel analytics, attribution insights, and campaign optimization support.
  • Contribute to A/B testing, conversion rate optimization, and ROI measurement efforts.

The ideal candidate will have 3+ years in a marketing analytics or data-focused role with hands-on experience in:

  • Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • Google BigQuery
  • Looker Studio / Google Data Studio
  • Google Ads & Search Console

A strong understanding of UTM strategy, tagging standards, and attribution models is also essential. Experience with other BI tools such as Power BI, Tableau, etc. is a plus.

What We Offer

Our global network of industry experts and mentors helps shape your growth and future. We believe in delivering client value through our work. We build products that are not good or great, but outstanding.

As an equal opportunity employer, we value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status.

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