Content Marketing Manager

18 hours ago


Lahore, Punjab, Pakistan BAT Full time
Overview of the Role
The Social Media Executive plays a crucial role in managing and executing the company's social media strategy. This includes developing and implementing social media content calendars, analyzing performance metrics, and collaborating with the marketing team to develop campaign strategies. As a key member of the marketing department, you will be responsible for driving brand awareness, engagement, and customer acquisition through social media channels.

Responsibilities
  1. Implement and manage the day-to-day social media activities of the company.
  2. Develop and implement social media content calendars to ensure regular and engaging content is posted across all platforms.
  3. Monitor and analyze performance metrics to inform social media strategies and optimize content.
  4. Collaborate with the marketing team to develop campaign strategies and ensure alignment with overall marketing objectives.

Requirements
To succeed in this role, you will need to have a strong understanding of social media platforms, algorithms, and trends. You should have excellent written and verbal communication skills, as well as the ability to analyze data and translate insights into actionable strategies. A proven track record in social media management, with a focus on FMCG and E-commerce industries, is essential. Additionally, you should be able to multitask, prioritize, and meet deadlines in a fast-paced environment.

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