
Trade Marketing Strategist
23 hours ago
Job Summary:
We are seeking a skilled Trade Marketing Strategist to develop and execute plans that enhance product visibility and drive sales in retail and distribution channels.
About the Role:
- Developing Trade Marketing Strategies: Create and execute trade marketing plans aligned with the brand plan to maximize product presence.
- Market Analysis & Consumer Insights: Conduct research on market trends, competitor activities, and consumer behavior to optimize promotional efforts.
- Sales Collaboration: Work closely with trade teams to align marketing initiatives with business objectives and ensure effective execution.
- Trade Promotions & Campaigns: Manage in-store marketing campaigns, trade promotions, and merchandising strategies to boost product visibility.
- Stakeholder Engagement: Build strong relationships with distributors, healthcare professionals, and key industry stakeholders.
- Performance Monitoring: Track and analyze the effectiveness of trade marketing activities using key performance indicators (KPIs).
Education, Experience, and Knowledge:
- Mastery's degree in Marketing, Business Administration, or a related field is preferred.
- A minimum of 8-10 years of experience in trade marketing, brand management, or sales within the pharmaceutical or FMCG industry.
- A proven track record of successful trade marketing campaigns and promotional strategies.
- Strong understanding of trade marketing principles and strategies.
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