Trade Marketing Strategist

23 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Summary:

We are seeking a skilled Trade Marketing Strategist to develop and execute plans that enhance product visibility and drive sales in retail and distribution channels.

About the Role:

  • Developing Trade Marketing Strategies: Create and execute trade marketing plans aligned with the brand plan to maximize product presence.
  • Market Analysis & Consumer Insights: Conduct research on market trends, competitor activities, and consumer behavior to optimize promotional efforts.
  • Sales Collaboration: Work closely with trade teams to align marketing initiatives with business objectives and ensure effective execution.
  • Trade Promotions & Campaigns: Manage in-store marketing campaigns, trade promotions, and merchandising strategies to boost product visibility.
  • Stakeholder Engagement: Build strong relationships with distributors, healthcare professionals, and key industry stakeholders.
  • Performance Monitoring: Track and analyze the effectiveness of trade marketing activities using key performance indicators (KPIs).

Education, Experience, and Knowledge:

  • Mastery's degree in Marketing, Business Administration, or a related field is preferred.
  • A minimum of 8-10 years of experience in trade marketing, brand management, or sales within the pharmaceutical or FMCG industry.
  • A proven track record of successful trade marketing campaigns and promotional strategies.
  • Strong understanding of trade marketing principles and strategies.


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