Digital Brand Strategist

5 days ago


Lahore, Punjab, Pakistan TM Events Group Full time
Company Overview
TM Events Group is a leading events management company that delivers exceptional experiences for clients. Our team of experts works tirelessly to bring events to life, and we are seeking a highly skilled Brand And Socials Manager to join our team.

Job Description

The Brand And Socials Manager plays a crucial role in managing and showcasing the company's online presence. This includes creating and implementing social media strategies, managing online content, and analyzing market trends to refine our approach.

Key Responsibilities
  • Manage Online Presence: Oversee and enhance TM Events' presence on social media and other digital platforms, focusing on engagement and growth.
  • Post Marketing Content: Regularly post content to social media platforms to maintain engagement and promote the brand's events and services.
  • Strategic Enhancement of Digital Footprint: Plan and execute initiatives to improve the brand's digital visibility and engagement with the target audience.
  • Creative Content Selection: Choose event images and other content that showcase the best of TM Events, aligning with the brand's image and marketing goals.
  • Copywriting for Ads and Marketing Materials: Craft compelling copy for advertisements, social media posts, and other marketing communications.
  • Contributing to Marketing Strategies: Play a key role in the development of marketing strategies, ensuring social media efforts are aligned with overall marketing objectives.
  • Deciding Content Frequency and Quality: Determine the optimal frequency and quality of content posts to best engage the audience and achieve marketing objectives.
  • Managing Digital Assets: Oversee the organization and management of digital assets on TM Events' cloud storage, ensuring easy access and efficient use.
  • Website Management: Update and maintain the TM Events website to ensure it reflects the latest events, offers, and company news, providing a consistent and compelling online experience.
Job Specification:
  • Brand Management: Strategic thinking, brand positioning, and creative development.
  • Social Media Management: Content creation, platform expertise, community management, and analytics.
  • Communication: Excellent written and verbal communication skills.
  • Technical Skills: Proficiency in social media management tools
  • Project Management: Strong organizational skills, attention to detail, and ability to manage multiple projects.
  • Flexibility: Adaptable to changing trends and willing to work flexible hours.


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