Digital Marketing Strategist

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

PPC Specialist Role

Hazen Technologies Inc. is seeking a highly motivated and experienced PPC Specialist with a proven ability to drive results in the B2B IT sector.

Key Responsibilities:

  • Design, execute, and manage result-oriented PPC campaigns across platforms like Google Ads, LinkedIn Ads, and Meta.
  • Develop and implement B2B marketing strategies specifically tailored for the IT industry.
  • Conduct in-depth keyword research and create data-driven ad strategies to maximize campaign ROI.
  • Optimize campaigns through A/B testing of ad copy, targeting, and landing pages.
  • Manage and allocate advertising budgets efficiently to achieve business objectives.
  • Monitor and analyze campaign performance metrics, preparing detailed reports and actionable insights for stakeholders.
  • Stay updated on IT industry trends, technologies, and target audience behaviors to refine targeting strategies.
  • Collaborate with sales, content, and design teams to align PPC campaigns with overall business goals.
  • Identify new opportunities and platforms for campaign expansion.

Requirements:

  • Bachelors degree in Marketing, Business, IT, or a related field.
  • Minimum 5 years of experience in PPC management with a strong focus on B2B and IT sectors.
  • Proficiency in Google Ads, Meta, LinkedIn Ads, and other PPC tools.
  • Demonstrated expertise in running high-budget campaigns and achieving measurable results.
  • Advanced analytical skills with experience using tools like Google Analytics, Data Studio, or similar platforms.
  • Strong knowledge of A/B testing methodologies and campaign optimization techniques.
  • Excellent communication and reporting skills, with the ability to present complex data clearly.
  • A self-starter attitude with a strong focus on delivering results.

Candidates must provide a portfolio that includes:

  1. PPC Campaign Performance Report
  2. Marketing Campaign Design Proposal
  3. Forecasting & Analytics Report
  4. Ad Copy, Ad Creative, etc.

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