
Digital Strategist
6 days ago
AdalFi is the premier Lending Infrastructure provider in Pakistan, empowering access to affordable credit for billions of people worldwide. Our AI-Powered Credit Scoring Model has scored over 30 million individuals and businesses, and we've partnered with 17 banks.
We're seeking a seasoned marketing leader to create and execute our marketing strategy, driving brand awareness and customer engagement. This includes leading marketing campaigns, evaluating performance metrics, and collaborating with internal teams.
The ideal candidate will have a strong marketing background, excellent communication skills, and a proven track record of delivering measurable results. Key responsibilities include:
- Buidling top-of-the-funnel awareness for AdalFi across key markets
- Capturing demand and implementing sales handoffs
- Executing a combination of digital and physical marketing activities
- Defining, prioritizing, and executing marketing strategy
- Developing collateral to assist sales, growth, and customer success
- Driving partner engagement and developing communications to support the growth team
- Partnering directly with sales to learn holes in our existing sales process and actively working to drive change
- Create new vectors for growth by leading tasks including but not limited to: Webinars, Blogs, Organic Social Content, Paid Social Strategy
Required Skills & Experience:
The Bare Minimums:
- A proven track record of delivering measurable results across a well-executed marketing strategy
- You're punctual – we respect everyone's time here. We expect you to do the same
- Exceptional communication – your role will be customer facing – this is a bare minimum
- Responsiveness – get back to customers and your team ASAP. Do NOT be a blocker
- Self-learning – we're a hyper-growth startup & we will not handhold
Hard Skills: Excel, Copy Writing, Incredible Analytical Skills
Qualifications:
- Minimum Bachelor's degree or equivalent
- 3-6 years' experience in marketing
- Ability to multi-task
- Strong verbal, written, and organizational skills
This is an exciting opportunity to join a dynamic team as a mid-senior level marketer with a focus on marketing, sales, and business development.
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