Online Campaign Manager

2 days ago

Karachi, Sindh, Pakistan K20s - Kinetic Technologies Private Limited Full time

Job Description

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We are seeking an experienced Online Campaign Manager to join our team at K20s - Kinetic Technologies Private Limited. As a key member of our digital advertising team, you will be responsible for managing and optimizing online advertising campaigns across various platforms.

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About the Role

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This is a mid-senior level position that requires 1-3 years of experience in digital advertising or ad operations. The successful candidate will be proficient in Google Ads and Google Analytics platforms, with a strong understanding of online marketing concepts and tools.

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Key Responsibilities

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  1. ">
  2. Develop and implement comprehensive advertising strategies, leveraging industry trends and best practices.">
  3. Manage and optimize online advertising campaigns, including keyword research, ad copywriting, and landing page optimization.">
  4. Monitor ad performance and make real-time adjustments as necessary to maximize ROI, ensuring alignment with business objectives.">
  5. Analyze data and generate insightful reports to inform decision-making, driving informed decisions.">
  6. Collaborate with the marketing team to develop and execute advertising campaigns, promoting effective collaboration.">
  7. Optimize keywords, bidding strategies, and audience targeting plans to improve ad effectiveness and ROI.">
  8. Conduct A/B testing on ad creatives and landing pages to maximize conversions and user engagement, driving continuous improvement.">
  9. Maintain accurate records of campaign budgets and expenditures, ensuring transparency and accountability.">
  10. Participate in weekly meetings to review campaign performance and discuss enhancements, driving continuous improvement.">
  11. Identify trends and insights to improve ad effectiveness and ROI, staying up-to-date with industry developments.">
  12. Provide support and training to team members on Google Ads best practices, promoting knowledge sharing and growth.">
  13. Monitor competitor activity and industry trends to adjust strategy accordingly, ensuring competitiveness.">
  14. Ensure compliance with advertising policies and standards, adhering to regulatory requirements.">
  15. Utilize analytics tools to track campaign metrics and KPIs, informing data-driven decisions.">
  16. Coordinate with external vendors for ad placements and partnerships, streamlining operations.">
  17. Document processes and maintain campaign archive for future reference, promoting knowledge retention.">
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Required Qualifications

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  • ">
  • Bachelor's degree in Marketing, Business, or a related field.">
  • 1-3 years of experience in digital advertising or ad operations.">
  • Proficiency in Google Ads and Google Analytics platforms.">
  • Strong understanding of online marketing concepts and tools, including SEO and PPC best practices.">
  • Experience with ad serving technology and tracking methodologies.">
  • Excellent analytical skills and the ability to interpret data, driving informed decision-making.">
  • Strong verbal and written communication abilities, ensuring effective collaboration.">
  • Detail-oriented with a focus on achieving outcomes, meeting deadlines, and managing multiple projects.">
  • Familiarity with programmatic advertising and display networks, staying ahead of industry trends.">
  • Knowledge of HTML and web technologies, supporting ad creative development.">
  • Relevant certifications (e.g., Google Ads certification) are a plus, demonstrating expertise.">
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Seniority Level

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Mid-Senior level

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Employment Type

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Full-time

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Job Function

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Management and Manufacturing

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Industries

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IT Services and IT Consulting

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