E-commerce Marketing Lead

1 week ago

Abbottabad, Khyber Pakhtunkhwa, Pakistan Mahmood and Sons Full time

Key Responsibilities

As a Marketing Campaign Manager at Mahmood and Sons, you will be responsible for developing and executing comprehensive digital marketing strategies that drive revenue growth.

You will analyze data from various channels to identify areas of improvement and optimize campaign performance, ensuring seamless execution across all project life cycle stages.

Additionally, you will create engaging content and design online and print campaigns, supported by events, to reach key audiences and achieve targeted outcomes.

  • Develop and manage digital marketing campaigns, focusing on revenue growth and client satisfaction.
  • Analyze data to inform future marketing strategies and optimize ROI.
  • Collaborate with cross-functional teams to create engaging content, develop social media strategies, and integrate online and offline marketing initiatives.
  • Stay up-to-date with industry developments, including emerging trends and best practices in digital marketing.
  • Monitor and respond to customer inquiries, providing exceptional customer service via various communication channels.
  • Work closely with our e-commerce team to upload and maintain product information, ensuring accuracy and timeliness.
  • Develop and implement social media content calendars, scheduling posts and engaging with followers.
  • Author compelling content, write social media captions, and craft email marketing campaigns (Mailchimp).
  • Implement monthly inbound marketing strategies, leveraging Google Ads, social media ads, email marketing, and promotions.
  • Monitor and improve SEO and content development efforts, ensuring optimal search engine rankings.
  • Possess intermediate HTML coding skills to customize website language and interface.
  • Demonstrate fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).
  • Experience with SEO and SEM; strong written, verbal, and collaboration skills; proficiency in AdWords and AdSense.

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