Senior Digital Marketing Specialist

2 days ago

Gujrat, Punjab, Pakistan beBee Careers Full time
Job Title:
SEO Executive

About the Role

We are seeking an SEO Executive to oversee all search engine optimization and marketing activities. The successful candidate will be responsible for managing SEO initiatives, including content strategy, link building, and keyword strategy to boost rankings on major search networks.

Main Responsibilities
  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Conduct a comprehensive SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Manage SEO-related assets and tools/platforms, including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, and Screaming Frog.
  • Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and Skills
  • Proven experience in SEO.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

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