Marketing Specialist

7 hours ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 6,000,000 - 9,000,000
Job Title: Marketing Strategist

As a versatile and results-driven marketing specialist, you will build our brand presence, engage our target audience, nurture leads, and drive growth through compelling content, strategic public relations efforts, and effective email marketing campaigns.

  • Key Responsibilities:
  • Create engaging and informative content across various formats, including blog posts, articles, website copy, video scripts, social media updates, email newsletters, and more.
  • Research relevant industry publications and websites, develop compelling guest article pitches, write high-quality guest posts, and manage the submission and publication process.
  • Craft compelling press releases, media advisories, and other PR materials to announce company news, product launches, and achievements.
  • Support the development and execution of strategies to enhance the CEO's visibility and establish them as a thought leader through interviews, speaking engagements, and content contributions.
  • Create and manage profiles on relevant online platforms and communities, actively engage with audiences through comments and discussions, and foster a positive brand presence.
  • Write compelling and engaging email copy for newsletters, promotional campaigns, product updates, onboarding sequences, and automated email flows.
  • Develop and implement strategies to effectively distribute content across various channels, including leveraging email marketing to amplify reach and engagement.
  • Track and analyze the performance of content, PR, and email marketing initiatives, providing insights and recommendations for optimization.

Requirements:

  • 1-3 years of proven experience in content creation, public relations, and/or email marketing.
  • Exceptional writing skills with a strong attention to detail.
  • Ability to create engaging content for diverse audiences and platforms according to the sales and marketing funnel. Experience in developing and executing PR strategies.
  • Experience in developing and executing email marketing campaigns using email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
  • Experience in managing and growing email lists.
  • Excellent communication and interpersonal skills.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • A creative and proactive approach with a passion for storytelling, brand building, and driving results.
  • Familiarity with content management systems (CMS) and social media platforms.

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